The World Championships in Athletics offer an excellent environment to demonstrate use cases for mobile TV, and specifically how new content can be produced for mobile TV devices. For example, the users can watch the games on their way to the stadium or anytime they are away from the action.
DVB-H technology allows television channels to be distributed effectively to users of mobile devices. All television channels and special event channels can be accessed by viewers as live broadcasts cost-effectively irrespective of the number of recipients. It is easy for users to view the channels. Supplementary interactive features are also easy to use on the same mobile TV device.
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