MTV Live Music Series Announced
You want your MTV music at home on TV, via the Internet, and on your cellphone? If so, look out for the "MTV Live" concert series which is being optimized to run across MTV, MTV2, mtvU, MTV Tr3s, MTV.com and on MTV Mobile on Verizon's V CAST. MTV teamed up with Verizon Wireless for the new event series which will feature live artist performances monthly, recorded in front of a live audience at the Hard Rock Cafe NY in Times Square. The first episode will premiere on MTV on February 6 at 11:30pm with a commercial free performance by Fall Out Boy. Nas, Akon, and Gym Class Heroes will perform in future shows.
"MTV Live" will be specifically customized for each screen. In-show
features will include a live text-to-screen element that will allow Verizon
Wireless subscribers to submit comments and shout-outs from their cell
phones that will appear as a crawl across the bottom of the screen in
real-time during the show. Additionally, video footage shot on cell phones
during the performance will be edited into several of the platform
offerings. MTV Mobile on V CAST will feature exclusive performance content
from each show and will also offer artist interview segments.
"MTV Live" will be available online at http://www.mtvlive.mtv.com.
MTV Live is produced by Fearless Entertainment, a full service music marketing and production company.
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