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February 22, 2007

Affordable and Easy to Use PowerShot A570 IS and PowerShot A560 Digital Cameras Announced

Canon has introduced their new easy to use and affordable PowerShot A570 IS and PowerShot A560 digital cameras. The 7.1 Megapixel PowerShot A570 IS camera features a DIGIC III Image Processor, 4x optical zoom lens with a shift-type optical Image Stabilizer (IS) system and 2.5-inch LCD monitor. The 7.1 Megapixel PowerShot A560 camera also features including a DIGIC III Image Processor, 4x optical zoom lens and 2.5-inch LCD monitor, but lacks the optical image stabilizer. Both cameras use two AA batteries, SD memory cards, SDHC memory cards and MultiMediaCards for recording media.

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The PowerShot A570 IS Digital Camera

The 7.1 megapixel PowerShot A570 IS digital camera takes its place as the new "A-team" value champ with its impressive 4x (35mm-140mm equivalent) zoom lens and Canon's advanced Optical Image Stabilization (OIS) that significantly reduces the effects of camera shake (and the ruined pictures they cause). Not just an electronic "optical illusion" that can diminish image quality in the cause of modest image stability, Canon's "lens shift" optical system actually allows the lens to physically compensate for camera movement, even when that movement is caused by extended telephoto or low-light shooting conditions. The PowerShot A570 IS Digital Camera's OIS is firmly rooted in the technological advances made by Canon in the design and construction of its professional EOS SLR and professional video lenses.

Adding to the camera's optical excellence is its fast lens (opening up to f/2.6 at wide-angle settings and f/5.5 at telephoto settings). The PowerShot A570 IS digital camera's great range of functions can be enhanced and expanded with any one of three optional converter lenses – a tele-converter, a wide converter or a close-up lens for macro photography – that attach to the camera's zoom with the addition of an optional conversion lens adapter. The PowerShot A570 IS digital camera accommodates MultiMedia MMC memory cards as well as standard SD memory cards and the new, high capacity SDHC memory cards.

Fitting firmly and comfortably into a user's hand, the PowerShot A570 IS digital camera continues the line's characteristic grip design and easy-to-use intuitive interface with the added accent of a new champagne color grip.

The PowerShot A570 IS digital camera kit includes two standard AA alkaline batteries, a 16MB MMC Memory card, a USB interface cable, an AV cable a wrist strap, and Canon's software suite. It will be in stores beginning in March 2007, at an estimated price of $279.99


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The PowerShot A560 Digital Camera

The 7.1 megapixel PowerShot A560 digital camera captures nearly all of the imaging advances of the PowerShot A570 IS digital camera. Like its image stabilized A-series teammate, the PowerShot A560 digital camera features a smooth 4x (35mm-140mm equivalent) zoom lens and a bright 2.5-inch LCD screen. Here again, its comfortable construction and grip snugs the camera firmly into the user's hand and its automatic, intuitive features make the PowerShot A560 digital camera a snap to use under virtually any shooting conditions, including often difficult low-light circumstances. This low-light effectiveness is due in large part to the pairing of the camera's fast (f/2.6 - f/5.5) lens, it's top-end super-high ISO of 1600 and of course, the myriad blessings bestowed by the DIGIC III image processor.

Formidable, yet phenomenally user-friendly, the PowerShot A560 digital camera maintains the high quality and high affordability factors that PowerShot A-Series cameras have come to represent. The PowerShot A560 digital camera accommodates MultiMedia MMC memory cards as well as standard SD memory cards and the new, high capacity SDHC memory cards.

The camera includes two standard AA alkaline batteries, a 16MB MMC memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite.

In stores beginning in March 2007, the PowerShot A560 will cost $229.99. 

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