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February 15, 2009

Rubik's TouchCube - The Electronic Rubik's Cube Hits the American International Toy Fair

Rubik's TouchCube

This week's American International Toy Fair attendees will get a close-up of the new electronic version of one best-selling games ever (about 350 million sold) and an old favorite, Rubik's Cube.  Since "touch" is all the rage these days, it's no surprise that the new version is called Rubik’s TouchCube. Look for it to hit stores during the second half of 2009 for about $149.99

“We’ve been working on Rubik’s TouchCube for the last three years—with engineering teams on two different continents—and are really excited to share it with the world,” says Eric Levin, president, Techno Source. “Rubik’s TouchCube is the ‘dream cube’ for anyone who’s into high-tech gadgets—it combines today’s most current technologies with the iconic Rubik’s Cube.”


Rubik's TouchCube device

How does it work? Rubik’s TouchCube features touch sensor technology on all six sides, a motion-detecting accelerometer, and colored lights in every square. It even mimics the movements of the original 3x3 Cube—swipe a finger across three squares and the lights will follow, “turning” a side of the Cube; make an “L” shape to turn the top face of the Cube a quarter turn. Rubik’s TouchCube’s motion-detecting accelerometer only recognizes moves made on the top side of the Cube, so that a player’s fingers won’t move the lights on other sides when holding it.

Need some help? Solving the frustrations of hundreds of millions of Rubik’s Cube players, Rubik’s TouchCube also includes a built-in solver, so now anyone can easily learn how to solve the Cube step by step. Ask for a hint or watch Rubik’s TouchCube solve itself.

Afraid you’ll lose your place? Internal memory allows players to save their current puzzle so they can resume play anytime.

Love that iconic Rubik’s Cube sound? Players can choose between modern or classic sound effects at varying volume levels to have a new or nostalgic Rubik’s experience as they swipe.

Still stressed? Rubik’s TouchCube stands alone as a great desk accessory—the colors slide and change while it recharges in its display stand.


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