EA SPORTS Active brings Personal Fitness Trainer to Nintendo Wii

To help you get in shape for the summer, Electronic Arts' EA SPORTS label has released EA SPORTS Active for the Nintendo Wii, a virtual fitness product that offers personalized, customizable workouts to get your heart pumping. You get over 25 different activities and exercises that target the upper and lower body, including preset workouts that were designed by fitness experts. A bit like having a personal trainer that will help you reach your fitness goals. 

Priced a $59.99, EA SPORTS Active includes software, a specially-designed leg strap that holds the Wii’s Nunchuk controller to track lower body movements, as well as a resistance band to increase the intensity to upper body exercises. Two players can play at one time, and the product is also compatible with the Wii Balance Board.

Catch the video below:

To help get started users can also choose to take the 30-Day Challenge, a fitness road map designed to provide tangible fitness goals with the guidance of the virtual trainer. The Challenge provides a new workout every time a player exercises that will increase in intensity and track progress throughout the 30-day period. To encourage overall wellness, there is also a Journal that allows users to track nutrition elements, set goals, and account for other physical activities accomplished.

For inspiration, consumers can view highlights from 12 men and women who participated in the EA SPORTS Active 30-Day Challenge April 18 through May 17, 2009 by visiting the EA SPORTS Active website: http://easportsactive.com/thirtyday.action. The Challenge focused on helping a variety of people integrate fitness into their lifestyles. Among the participants was Alison Sweeney, TV personality and host who participated to lose baby weight and represent busy moms who need a convenient way to get fit. Bob Greene hosted a kick off retreat for the challengers to get them started on their journeys.