Toshiba Unveils CELL TV with True 3D TV Capability at CES 2010
Toshiba America announced the ZX900 Series CELL TV for the U.S. market at the 2010 CES, with availability scheduled for later this year. The CELL TV utilizes a CELL Broadband Engine for superior multimedia processing, or 143 times the processing power available in current TV models. The technology is also used in advanced PCs and high-end gaming consoles. As you would expect, Toshiba's CELL TV has true 3D TV capability. The CELL XV900 Series CELL TV Series will be available in large 55" and 65" (diagonal) screen sizes. It's a two piece system featuring a Set-top Box, and a display in the new Genesis Design with a black brushed aluminum bezel with acrylic trim.
CELL MAKES EVERYTHING BETTER
The heart of CELL TV is the powerful CELL Engine which has 143 times the processing power available in current TV models. This massive power manifests itself in incredibly enhanced picture quality that is certainly the new state-of-the-art. True Super Resolution Technology ensures precise image accuracy by sampling multiple frames and restoring the native pre-sampling signal curve. This process enhances both SD and HD signals for the clearest possible 1080p Full HD picture. Net Resolution+ adds Compression Noise Canceling to significantly enhance Internet content. This system detects noise compression inherent in low resolution internet content and separates and corrects the image data to produce sharper, cleaner internet images, even on super large screens. In addition, AutoView(TM) RGB combines an ambient light sensor, and a new RGB sensor, to automatically set the brightness, contrast, gamma, sharpness, color saturation, and now color temperature, to ensure the best possible picture in any lighting condition. CELL TV also boasts ClearScan(TM) 480Hz Frame Rate, for a clear, crisp picture for fast motion video.
TOSHIBA INTRODUCES SUPER LOCAL DIMMING LED
For the flagship ZX900 Series, Toshiba combined the power of the CELL processor with its new KIRA2 Super Local Dimming LED Display. KIRA2 is positioned as "Twice as Bright!" as it has an amazing 1,000 cd/m2 brightness. In addition, KIRA2 also has 512 controllable zones (5X that of previous local dimming models) for precise control over black levels. This allows the KIRA2 to create an unmatched 9M: 1 Dynamic Contrast, creating the ultimate picture quality package.
WATCH EVERYTHING IN 3D
CELL
TV has true 3D TV capability, and much more. For native 3D content,
CELL TV utilizes a Frame Sequential System that changes from 240Hz in
2D mode, to 120Hz for the right eye and 120Hz for the left eye in 3D`
mode. This system accepts multiple 3D input formats, including
MPEG4-MVC, RealD, and more. However, when true 3D content isn't
available, CELL TV has the solution. TriVector(TM) 2D to 3D Conversion
takes any 2D content and converts it into 3D in real time. This means
that with CELL TV you can "Watch Everything in 3D!" including 2D
sports, movies, TV shows, video games, and more. 3D TV creates a more
immersive home theater experience, and CELL TV's TriVector 2D to 3D
Technology significantly expands the amount of time you can enjoy 3D,
truly setting itself apart.
GET READY TO BE SERVED
Going
beyond the realm of television, CELL TV is also a high-end Home
Entertainment Server. With a built-in 1TB HDD, BD Player, and 802.11n
Wi-Fi® capability, CELL TV can store your favorite media content
(video, music, pictures, etc.), and then display it, or transmit it to
other compatible DLNA displays in your home. Content can be downloaded
from the Internet, transferred from your PC, or recorded directly onto
the HDD from the BD Player. With CELL TV you have unprecedented access
to your content, all of the time, virtually anywhere in your home.
GET CONNECTED
CELL TV offers a robust set of advanced connectivity options including an Ethernet Port with DLNA, 802.11nWi-Fi, and Wireless HD. The Ethernet Port enables a wired connection to the Internet or home network, while 802.11n enables connection to the Internet or other rooms through a wireless router. In addition, Wireless HD allows the CELL Set-Top Box to connect to the display without running any wires to the wall. Net TV capability will provide a wide list of Internet "Channels", providing almost limitless options for additional content. Key targeted content partners include Netflix®, VUDU(TM), CinemaNow®, Pandora®, and many more. High value content can be streamed, or in some cases downloaded to the HDD for purchase. Taking connectivity to another level, CELL TV also includes new Video Phone capability. This Home Video Conferencing over IP allows you to see and hear people with compatible devices, adding a whole new dimension to social networking. By combining this with Net Resolution+, Cell TV can provide clear images, even on super large screens.
