eBay and Augmented Reality innovators Total Immersion have teamed-up to offer a new mobile shopping feature within eBay’s Fashion app called “See It On.” As you can see in the video below, the new feature allows you to virtually try on sunglasses in real time thanks to augmented reality and the front-facing camera on an iPhone 4 or iPod Touch. The app uses facial recognition to identify the user and then will apply virtual sunglasses to your video image. Once you've got that going, you can also adjust the fit, choose different styles, frames, lenses and colors as you like, and purchase the item in the app. This is truly a sign of what's to come in mobile smartphone shopping.
The eBay Fashion app is a free download at the iTunes App Store.