This might catch on with kids, and could be a hot product this Holiday. They are called Disney AppMATes Mobile Application Toys, which were made to be used with an Apple iPad tablet. As you can see in the photo above, kids can use the tablet screen as a virtual play mat and glide a miniature Disney Pixar Cars 2 vehicle with sensors that interact with the game app. You'll have to download the FREE Cars 2 App mates app, or other compatible app from the iTunes app store first.
Created in collaboration with Spin Master, Disney Appmates toys are available now at Apple Stores, Apple Store online, Disney Store and DisneyStore.com. Vehicle two-packs cost $19.99 and feature four characters including Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell. Two additional characters – Francesco Bernoulli and Shu Todoroki are set to launch in November and will be on sale exclusively through Apple Store and Apple Store online.
This corny video shows how Disney Appmates toys work on an iPad.
Cars 2 Appmates features include:
- Exploration – Drive around the world of Radiator Springs to discover landscapes and hidden secrets by simply placing the Cars toy character on the screen and turning it in any direction. Drive through mud and up ramps, visit friends at Flo’s V8 Café or check out your Car’s reflection, showing off your latest gear and gadgets.
- Directed Game Play – Perform missions unique to each character. Completed missions – like helping bring a tow hook back to Mater – gain hubcaps, the virtual currency. Collect enough hubcaps to personalize each car with special features like a unique horn sound, customized tire tracks, and cool gear like a rocket launcher or spy vision goggles.
- Racing – Rev up the action by racing against World Grand Prix opponents and your Radiator Springs friends. Five racetracks are available at launch. Race around Willy’s Butte, jump off Carburetor Mesa and roar through downtown Radiator Springs earning hubcaps in day or night races.
Each toy unlocks different features and content within the app specific to the character, allowing kids to come back over and over to enjoy an imaginative, open-ended play experience using the Appmates toys. Fans can download and test the app by simply using their fingers to drive a virtual car through the world, but the play experience is optimized to come to life with the Appmates toy vehicles.