Zune Insider sheds light on a presentation given by Robbie Bach, who runs the division that Microsoft's Zune is in, and is President of the Entertainment and Devices Division. The Zune presentation was given to all of Microsoft's financial analysts, this after Microsoft's Steve Ballmer gave his take on Zune the other day, saying among other things:
"The point of view we're taking, is quite unique. Over time, what this is all about, just like my example with Tiger Woods, it's all about how do multiple groups of people, friends, interact together in various entertainment experiences, whether it's watching the British Open, whether it's enjoying movies, and music, and other video entertainment, whether it is involved in an interactive gaming session, a lot of the IQ we're putting into is how you view community and entertainment together. That's where our fundamental differentiation comes from."
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