Zune Insider sheds light on a presentation given by Robbie Bach, who runs the division that Microsoft's Zune is in, and is President of the Entertainment and Devices Division. The Zune presentation was given to all of Microsoft's financial analysts, this after Microsoft's Steve Ballmer gave his take on Zune the other day, saying among other things:
"The point of view we're taking, is quite unique. Over time, what this is all about, just like my example with Tiger Woods, it's all about how do multiple groups of people, friends, interact together in various entertainment experiences, whether it's watching the British Open, whether it's enjoying movies, and music, and other video entertainment, whether it is involved in an interactive gaming session, a lot of the IQ we're putting into is how you view community and entertainment together. That's where our fundamental differentiation comes from."
Read also: Microsoft Zune Brand Confirmed
Robbie Bach's Zune presentation had equal enthusiasm for Zune, as he spoke about the community aspects of music. It looks like community, sharing, and discovery of media (music and video) will be a big part of Zune's future.
"I'll also point out that we're not just introducing Zune to do the same thing that other people do. We think there are real advantages to what Microsoft has to offer here. I think the number one thing I would point to, and I talked about this briefly earlier, is community. When you go to any music site today, what do you do? Well, today, you can buy music, but it's hard to meet your friends there, it's hard to share music there, hard to share music experiences there, hard to find out information about your favorite bands, and what they're doing, and where their next concert is, and how you can get there. That whole community aspect, which is what we do on Xbox Live, absolutely applies in other entertainment spaces as well. And so we think community is a fundamental part of what has to happen here, and a place where we have real experience, both from our Xbox experience, as well as from our Windows Live and MSN experiences, where we can drive some very exciting things here."
He went on to say more on Microsoft Zune
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